Logo Challenge

Project Type: Personal Challenge

Problem to Solve: This was a logo challenge using generated briefs. I gave myself one day to create the logo and any additional branding assets I wanted. I have included the brief for each logo.

Banjo

Company Name: Banjo

Company Description: We are a company that makes and distributes music. We stand out because we are modern and have local shops. Our target audience is couples. We want to convey a sense of high-end glamour, while at the same time being gentle.

Job Description: You must create a logo using the information given in this brief. We would prefer a word-mark that uses the colour green. The logo will be used on store signage and our company website. Take into account our company's values and preferences, and make sure it will work for the planned use-cases.

Key Words: Modern | High-End | Glamour | Romantic | Gentle

Original font 'Nicole' by Tokopress

Royal Co.

Company Name: Royal Co.

Company Description: We are a company that makes and distributes vegetarian drinks. Our main product is made with love and available in stores worldwide. Our target audience is young adults. We want to convey a sense of fun, while at the same time promoting health.

Job Description: You must create a logo using the information given in this brief. We would prefer a mascot that uses the colour yellow. The logo will be printed on labels and used on billboard advertisements. Take into account our company values and preferences, and make sure it will work for the planned use-cases.

Key Words: Love | Fun | Healthy | Vegetarian | Young

Olo Hawaiian

Company Name: Olo Hawaiian

Company Description: Olo Hawaiian, a family-run takeaway specializing in fresh and flavorful Hawaiian cuisine, seeks a vibrant rebrand to bring the business up to date and connect with a broader audience. Kai, the owner, envisions a brand that encapsulates the fun and happy essence of Hawaii. The target audience is primarily 25-40-year-old females with a potential expansion to a younger teenage audience through a visually appealing online presence.

Job Description: You must create a logo using the information given in this brief. We would prefer a Combination Mark that will work well for signage and takeaway packaging. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.

Key Words: Fresh | Flavorful | Fun | Happy | Tropical