Stark Gyms

Project Type: Poster | Advertising

Problem to Solve: A marketing campaign for a fictional fitness chain 'Stark Gyms'. The aim of the campaign is to drive web traffic and ultimately increase membership signup. I wanted to contrast online culture with old-school print advertising to create posters that grab attention and have the potential to be shared online by people passing by.

Mockup of posters for Stark Gyms advertising campaign.
First poster for Stark Gyms advertising campaign.
Second poster for Stark Gyms advertising campaign.
Third poster for Stark Gyms advertising campaign.